THE NET NET PRODUCT
Everything it takes to run the shop,
flowing in one place.
Net Net is the workflow management system that connects how you sell, plan, deliver, and track every Job, so the work flows and you can finally see it. Even when AI is part of your delivery team.
ONE SYSTEM, NOT A STACK
Most tools own one slice. Net Net connects the whole thing.
Your tasks are in one tool, your time in another, and you are the glue holding it together. Net Net puts it on one spine. Your companies and people live in Contacts. An Opportunity is where work begins, and when it is real you link it to one or more Jobs. From there a single loop runs everything: plan it, deliver it, track it, learn from it. What it actually took makes the next plan sharper.
CAPTURE
Not everything starts as a Task. Most of it starts as a scribble.
My Lists is the intake valve. In a client meeting, on a call, mid-thought, you throw ideas in fast and loose, no pressure to shape them yet. Later, when one is real, promote it in a click into a Task on a Job or a Quick Task. Nothing good gets lost in the gap between the thought and the doing.
THE ENGINE
One loop, four moves, running every Job.
Plan the work in real effort. Deliver it where the work lives. Track effort as it happens. Learn from the gap between plan and reality, then feed it into the next Job. It compounds. Every Job makes the next one sharper.
PLAN
Plan in effort, not optimism.
Break a Job into the Deliverables your client actually expects, then set the effort each one needs by Service Type: design, development, strategy, whatever your shop runs on. That plan becomes the baseline. Not a pretty document, the real shape of the work.
DELIVER
Do the work where the work lives.
Tasks roll up to Deliverables, deliverables roll up to the Job. The conversation stays stuck to the thing it is about, so decisions do not vanish into a channel nobody can find next month. @mention a teammate on the exact task, keep moving.
TRACK
Effort logged in the flow, not reconstructed on Friday.
Log effort right from your task list, by timer or by hand, and it rolls into the plan automatically. No spreadsheet gymnastics, no Friday-afternoon detective work. As effort lands, the pools fill and the real picture builds itself.
LEARN
See drift while you can still do something about it.
Drift is normal. Complex work almost never lands exactly on plan. The problem was never drift, it was finding out too late. Net Net shows effort and timeline moving off baseline early and calm, so you can act. When scope genuinely grows, a Change Order adds it in the open. The baseline holds, the plan evolves, and nothing gets rewritten to hide what happened. Then the loop starts again, a little sharper.
EVERY DAY
Where your team actually lives.
My Tasks and My Time give each person one honest view of their day: what is next and where the time went, without a manager translating the system for them. My Performance shows them their own effort patterns, and My Lists is always a keystroke away for the next stray thought.
AI, HONESTLY
Net Net does not pretend to be your AI. It works with the one you already use.
Bring your own AI. Connect the assistant you already use, Claude, ChatGPT, anything that speaks MCP, to your Net Net workspace by URL and sign-in, and it can work with your Jobs today. Not a chatbot we bolted on. Your AI, your workspace.
Count the AI’s effort. When AI does part of a Deliverable, you attribute that effort to it, right beside the people. So your leverage ratio shows how the work really split between your team and the machines, and “what did this take” stays true even when AI is part of your delivery team.
WHY IT WORKS
Two things decide how a Job really goes: effort and timeline.
Money is the outcome of proper management of effort and timeline. Get those visible in the flow of the work and the surprises get smaller. Understand how your work flows, and more profitability, and growth if you want it, tends to follow.
FROM THE FIELD
“Net Net showed us how bad we were at quoting.”
Kumail at ITK put real Jobs through Net Net and saw, for the first time, where the effort was actually going. Not a scolding, a mirror. That is the whole point: see the truth early enough to do something with it.
Kumail at ITK
STAYING IN OUR LANE
On purpose, it is not everything.
Net Net is not accounting, not invoicing, not a client login, not file storage, not another everything-app with a thousand knobs. It is the smallest set of connected tools that makes how your work flows visible. Clients do not log in. This is for your internal team and the partners you trust.
FAIR BY DESIGN
Pay for the work in production. Never for seats.
When every login has a price, someone gets left out. So invite your whole team, every contractor, every trusted partner, at no extra cost, because the data only works when everyone is in. You pay $30 per active Job per month, with 60 days of unlimited jobs and the full AI suite to start, and a free tier for life for the quiet stretches.
Everyone in. Your team, every contractor, every partner, at no per‑seat cost.
Put the flow back in your workflow.
See the whole shop in one place. Start your trial and plan your first Job in an afternoon.
Let's set up your workspace.
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