Practical AI for small creative and technical firms: what to adopt, what to skip, and how to keep it useful in real client work.
January 18, 2024
One default, and a good reason before adding a second. A firm running every assistant on the market runs none of them well. Learn one deeply, then add another only where it genuinely falls short.
November 16, 2023
Build one only if you have a repetitive task you can describe in a paragraph. A custom GPT is only as clear as the process behind it. Start narrow and boring, not with a grand assistant.
October 12, 2023
This was the year AI image generation stopped being a curiosity. For a design studio the honest position is brilliant for ideation and moodboards, risky for final client deliverables, and worth a written internal policy.
January 23, 2023
In 2023 we published ChatGPT's unedited plan for automating agency workflow. Three years on, about half happened, none of it as predicted, and the real shift was AI becoming a coworker whose effort you manage.
May 9, 2022
Care, but do not reorganize the studio around it. DALL-E 2 turns a sentence into an image, which is genuinely new, but in spring 2022 it is waitlist-only, inconsistent, and nowhere near client-ready.
