AI in Your Firm
Vibe coding your internal tools: real leverage, or new tech debt?
April 24, 2025
Both, and which one you get depends entirely on scope. Vibe coding, the new habit of building software by describing it to a model until it works, can…
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AI in Your Firm
Practical AI for small creative and technical firms: what to adopt, what to skip, and how to keep it useful in real client work.
AI in Your Firm
Native image generation hit ChatGPT and the internet went Ghibli. Where is the line?
March 28, 2025
The line is other people's style, and it moved from theoretical to urgent this week. ChatGPT's new native image generation is good enough that the whole internet spent…
AI in Your Firm
The DeepSeek moment: what a cheap model just shook loose
January 29, 2025
What changed this week is the price of the frontier, not your Monday. DeepSeek's R1 reached the top of the App Store and gave the market a genuine…
AI in Your Firm
AI slop is everywhere. Here is how to keep it out of your deliverables.
September 16, 2024
Slop is what AI produces when nobody with taste is steering, and your job is to make sure that person is always steering. The web is filling up…
AI in Your Firm
Perplexity and the research half of client work
July 15, 2024
Perplexity earns a place in the research phase because it answers with its sources showing, which is exactly what you need when the output will inform a client…
AI in Your Firm
GPT-4o landed. What is actually usable in client work right now?
May 20, 2024
The speed and the price are usable today; the sci-fi voice demo is mostly a preview. GPT-4o, released this month, makes everyday agency tasks quicker and cheaper to…
AI in Your Firm
Claude 3 landed. Is it the first real alternative for client-facing writing?
March 12, 2024
For client-facing writing, yes, it is worth a serious trial. Anthropic's Claude 3, released this month in three sizes, is the first model many writers say does not…
AI in Your Firm
ChatGPT, Claude, Bard, Grok: how many AI assistants does a small firm need?
January 18, 2024
One default, and a good reason before you add a second. As of early 2024 you have ChatGPT, Claude, Bard, Grok, and Copilot all asking for a spot…
AI in Your Firm
Custom GPTs just launched. Should your agency build one?
November 16, 2023
Build one only if you already have a repetitive writing or answering task you can describe in a paragraph. OpenAI's new custom GPTs let you wrap ChatGPT around…
AI in Your Firm
Image generation grew up this year. What does that mean for a design shop?
October 12, 2023
This was the year AI image generation went from a curiosity to something you have to have an opinion about. DALL-E 3 now sits inside ChatGPT and follows…