AI in Your Firm

Practical AI for small creative and technical firms: what to adopt, what to skip, and how to keep it useful in real client work.

AI in Your Firm

We asked ChatGPT to run our agency workflow in 2023. Here’s what 2026 actually looks like.

January 23, 2023

In January 2023 we published ChatGPT's own unedited plan for automating agency workflow. Three years later, about half of it happened, none of it the way it predicted, and the biggest change…

AI in Your Firm

DALL-E 2 just opened its waitlist. Should a design shop care yet?

May 9, 2022

Care, but do not reorganize the studio around it. DALL-E 2 can turn a sentence into an image, which is genuinely new, but in the spring of 2022…