Navigating the Rate Maze: How to Negotiate Rate Increases
Welcome, fearless owners of advertising agencies, web design firms, and IT shops, to the exhilarating realm of rate negotiation! Inflation has been nibbling away at our budgets, and it’s time to tame the rate beast with finesse and humor. Between 2020 and 2023, inflation skyrocketed by a staggering 14%, leaving many entrepreneurs feeling the squeeze. […]
Progress Billing: The Better Way to Bill
Let’s learn about billing clients based on project deliverables, milestones or percentages of completion, we create a better business.
The Top 5 Post-Project Debrief Metrics
Looking to improve your web design agency’s workflow management? Here are some ideas on how to debrief with your team after a project is done.
5 Tips to Help Your Agency Set Pricing with Prospects
Got price points? Let’s explore 5 tips for establishing a professional services budget and overcoming price objections with a prospect.
Measuring Your Estimate vs. Actual Profitability: Tips for ad agencies, web designers, app developers and IT firms
If you run a small professional services firm that bids work out to clients, here are some useful tips on estimating and ultimately measuring the project profitability.
4 Value Pricing Tips For Any Freelance Business
If your selling price is based on the hours you take to complete a task rather than the value you give to the client, you deem yourself a commodity. It’s simple, really; freelancer laborers work at an hourly rate, while freelancer leaders work based on the value they provide. Creating your pricing strategy based on the actual time it takes to complete a job is in essence a method of restricting your growth. Why? You’re only getting a small portion of the profit made from the work you do.
3 ways to Create Visuals That Convert
Have you ever found yourself hesitant to click the buy button even with all the items in your cart? If so, you’re not alone. Thousands of online customers run into the same situation, and this is a problem that many companies fail to find a fix for. After all, no matter how many items are left sitting in the cart, no money will be made if the customer does not check out.
What to Do When Your Social Media Following Becomes Stagnant
The world of social media may sometimes be a roller coaster of trends that come and go. After handling your company’s social media pages for some time, it may be normal for the number of followers to dip and seemingly hit a wall. While it helps to hear that this is perfectly normal, any good marketer will naturally want to get out of this slump and get the ball rolling once again.
What You Should Do & Shouldn’t Do on Social Media Platforms – Our Guide
Long gone are the days of knocking on doors and handing out fliers to increase brand awareness. Today, social media is extremely important for businesses because it can help find new clients and engage with interested users and existing customers. With plenty of social media platforms out there for companies to take advantage of, it’s all too easy to get lost in the choices. Too many brands focus solely on just being visible on social media, and completely forget to consider whether they’re doing it the right way. One mistake can make a business’s reputation take a huge hit, and a damaged reputation online may be challenging to fix.
Why logging all of your time and time management is important
The first step of time management is logging all your time. Time, unlike money, cannot be saved for later use.The problem with not logging your time is that you are missing out on the opportunity to see where wasted time is occurring and how it can be reduced or eliminated.Logging your time also allows you to keep track of how productive you are being during the day. Below, we’ll list all of the reasons why logging time is extremely important for your agency.
