We spent a few days at the B2B Marketing Expo in Miami

We spent a few days at the B2B Marketing Expo in Miami, mostly listening. That turned out to be the right plan.

Between sessions, we talked with agency owners, marketers, and operators about a familiar problem: once client work is moving, where does the effort actually go, and can you see it soon enough to do something about it? The same answer kept showing up in different forms. Teams usually feel the drift before they can prove where it started.

That is the problem Net Net is built around, so hearing it from people running very different services firms was useful and, honestly, a little validating. Thanks to the organizers and to everyone who stopped for a real conversation instead of a polished trade-show pitch. If we met you in Miami, we were glad we did.

You can read more about the event at the B2B Marketing Expo.