Net Net Launches to Help Small Agencies Estimate Effort and Keep Jobs on Track

FOR IMMEDIATE RELEASE — Fort Mill, South Carolina, August 1, 2024

Net Net, a new workflow and project management platform built specifically for creative and technical services firms, today announced its general availability. Born inside a working agency, Net Net helps owners answer a deceptively simple question on every project: what is the net net once the effort is actually accounted for?

Small agencies live and die by their estimates. They win the work on a confident number, the team pours itself into the job, and somewhere along the way the math quietly stops adding up. Estimates get built on gut feel. Effort gets tracked in scattered spreadsheets, if it gets tracked at all. By the time a job wraps, nobody can say for sure whether the original estimate held or where it went sideways. Owners feel the squeeze long before they can see where it came from.

Net Net was built to close that gap. It brings the whole job into one place, so a small team can plan work, estimate the effort it will take, and then watch actual effort stack up against that plan while the work is still moving.

“Every agency owner has felt it,” said Marc Pitre, co-founder and president of Net Net, LLC. “You quote a project with real confidence, the team gives it everything, and somehow the result never quite matches the plan. We built Net Net because we lived that ourselves. We wanted to know the net net on every job while there was still time to do something about it, not a month later when the numbers finally caught up with us.”

What Net Net does

Net Net is organized around how agencies actually deliver work:

• Estimate by effort, not guesswork. Build estimates from what the work genuinely takes, broken down by deliverable, so the number you quote is grounded in reality.
• Estimate versus actual. Compare the effort you planned against the effort a job is really consuming, deliverable by deliverable, and see drift as it happens.
• Effort tracking that stays close to the work. Log effort against the job, deliverable, and task where it happened, without turning the team into full-time timekeepers.
• A structure that mirrors the studio. Jobs, deliverables, and tasks map to the way small firms already think, so the tool fits the work instead of fighting it.
• Contractor-friendly from day one. Bring in specialists and partners without paying a penalty for every seat. Net Net includes unlimited teammates and contractors.

The goal is not another dashboard to admire. It is a clear, shared picture of what was promised, what is happening now, and what the work is really taking, so owners can protect their margins by catching problems early instead of absorbing them quietly.

Net Net is available today at netnetapp.com, priced at a flat rate per active job with unlimited teammates and contractors.

About Net Net

Net Net is a workflow management platform for creative and technical services firms. It was created by an agency that got tired of guessing, to help other owners see the effort behind their work and keep their jobs, and their margins, from slipping away unnoticed. Net Net is based in Fort Mill, South Carolina, in the greater Charlotte area.

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