June 17, 2026
Use your completed jobs as the starting point for every new estimate: pull the actual effort similar work took, and build the new number from what really happened…
May 6, 2026
Estimate unfamiliar work by comparing it to the closest thing you have actually done, then widening the number into a range that reflects how little you know. Break…
March 11, 2026
Your estimates come in low because they price the obvious creative work and quietly skip everything around it: the revision rounds, the client coordination, the admin, the meetings,…
January 28, 2026
Break a big project down until each piece is small enough that you can estimate it from experience instead of guessing. Start with the deliverables the client actually…
August 1, 2025
Effective effort tracking is consistent, low-friction, and tied to real work, not a surveillance tool. Make logging take seconds, tie every entry to a Job and Task, and use the data to…
November 13, 2024
Yes. Value pricing changes what you charge, not what the work costs you in effort. Tracking effort against every deliverable is how you know whether the price was right, which Jobs drift…
September 6, 2023
There is no single healthy number: it depends on how much selling, managing, and learning your team carries beside client work. What matters is that utilization is defined consistently, visible weekly, and…
August 25, 2023
Accurate estimates come from evidence, not gut feel: break the work into deliverables, plan effort for each by the type of work involved, and compare what you planned against what past projects…
August 12, 2023
Net Net captures effort two ways: a live timer you start on a Task, or manual entry when you forget or work offline. Every entry ties to the Job, Deliverable, and Task…
February 16, 2023
Compare at the deliverable level, not the project total. Record planned effort for each deliverable by type of work, log actual effort as the work happens, and review the gap while the…
